CBME Uses Google Ad to Increase Incremental Conversions by 290%

Digital advertising portfolio >>

Google Ad + Landing Page

Targeted Markets >>

Asia , Europe, North America

Customer Story >>

——About CBME China

Held annually in Shanghai, CBME China is the world’s largest trade fair for child, baby and maternity products & services. This is the perfect venue for you to meet buyers, manufacturers, distributors and suppliers in the industry from all over the world.

——Growing online conversions

One of CBME Google Campaign key objectives was to increase online conversions made on its site. For keyword search queries like “baby exhibition,” the brand used Sitelink to give audience a more in-depth and relevant landing page and to shorten the conversion path to its websites. By making ads more relevant to consumers—and having them land on more relevant, in-depth pages using Sitelink—the company saw a 290% increase in incremental conversions.

No. Of Exhibitors: 2,250

Brands: 3,000

No. Of Audience: 85,000

Frequency: 1 times/year

Time & Venue >>

Hongqiao National Convention and Exhibition Center, July 20-22, 2016.

Achievements >>

Over 2.2 billion global exposure
3% conversion rate.
Increase 90% of Registered Visitor

ABOUT iStarto >>

Founded in a Shanghai, iStarto has evolved from series of marketing tools on website, landing page builder, search keyword research and social media management into a suite of cross-platform digital marketing and advertising solutions.

Now iStarto still provides digital marketing services including: