IMMC10 uses Multi-languages to improve Facebook Ad and Google Ad

IMMC10 uses minor languages to improve Facebook operations and Google advertising-iStarto


The 10th International Medicinal Mushroom Conference focuses on South East Asia markets, especially on Vietnam, Indonesia, Malaysia.

Nowadays, Manufacturers of medicinal bacteria are currently growing rapidly in Southeast Asia. How to better attract professionals to IMMC10 is a question that must be answered for for IMMC.

iStarto, digital advertising agency, formulated a Digital advertising portfolio for for IMMC and strengthen its exposure in South East Asia throughout Google Ad and Facebook. Besides these, iStarto also launched multi-language strategy to increase its local influence.


Data >>




Registered Attendees added Participants Prefer to Sponsor IMMC10 Unit Registered Attendee  Cost




Added Facebook Fans No. Of Fan Engagement



Goals of Multi-languages >>

iStarto launched several campaigns or targeted audience, covering 56 important countries, including Europe and Asia. More than 150,000 audience , increasing professionalism and user experience, and ultimately turning them into actual participants and sponsors.

In addition, iStarto also run niche language strategy. Besides the massive exposure throughout English landing page, iStarto did create 5 languages, for example Vietnamese, Malay, Indonesian, Japanese, and Korean in Asia.

Moreover, iStarto published over 80 posts in 5 languages. Its exposure has increased advertising effectiveness by 18% and 25% interaction rate.

Through a clear and simple multi-language strategy, iStarto team assist IMMC 10 to establish a complete customer acquisition channel in a short period of time.


multiple goals of 6 Landing page s >>

  • Achieve audience sponsorship
  • Achieve audience attendance;
  • Increase local language exposure;


Post Sample in 6 languages: Indonesian → Malay  → Vietnamese → Thai



Steps >>

  1. Make landing pages in 6 different languages
  2. Send Posts in different languages at Facebook
  3. Advertising ad in 6 languages on Google Search


Company Profile >>

The IMMC10 will be a grand international event, specializing in a wide variety of academic discussions. The conference theme is “Medicinal Mushroom Science: Innovations and Challenges”. The conference is supervised by International Society for Medicinal Mushrooms and Jiangsu Provincial Department of Agriculture and Rural Affairs, organized by China Chamber of Commerce of Foodstuffs and Native Produce, Mycological Society of China and Jilin Agricultural University; co-organized by China Chamber of Commerce of Foodstuffs and Native Produce, Edible Mushroom Branch, Internationally Cooperative Research Center of China for New Germplasm Breeding of Edible Mushroom, Ministry of Science and Technology, Jiangsu Alphay Bio-Technology Co., Ltd., Key Laboratory of Edible Mushroom Processing of Ministry of Agriculture and Rural Affairs, National and Local Joint Engineering Research Center for Research and Utilization of Economic Fungi, National Edible and Medicinal Mushroom Industry Technology Innovation Strategic Alliance, Jiangsu Academy of Agricultural Sciences and Jiangsu Edible Fungi Association.


Brand Story >>

The International Medicinal Mushroom Conference (IMMC) is also known as the “Olympic Games of Edible and Medicinal Mushrooms”. It is a platform for all medicinal mushroom researchers to come and discuss basic and currently important scientific questions, share the results of individual studies, make new or renew friendships, and work together to develop a new chapter in medicinal mushrooms.

The awareness of the international movement for the medicinal mushroom industry made a marked important milestone when the International Journal of Medicinal Mushroom (IJMM) was launched in 1999 by Begell House Inc. (USA). This organized effort then led to the inaugural International Medicinal Mushroom Conference held in Kiev, Ukraine, in 2001, where it was agreed that there would be an IMMC every two years. The IMMC2 was held in Pattaya, Thailand, in 2003; the IMMC3 took place in Port Townsend, Washington, USA, in 2005; the IMMC4 was held in Ljubljana, Slovenia, in 2007; the IMMC5 in Nantong, China, in 2009; the IMMC6 in Zagreb, Croatia, in 2011; the IMMC7 in Beijing, China, in 2013; the IMMC8 was held in Manizales, Colombia and the IMMC9 was held in Palermo, Italy. The 10th International Medicinal Mushroom Conference will be held in Nantong, China, 19-22 September 2019. We invite scientists, students, mycologists, medical doctors, immunologists, contagious disease specialists, naturopaths, biochemists, and all those who are interested in studying and discussing the most current research on medicinal mushrooms and progress made in the industry itself.


More Services >>


Ad Format >>

  • Facebook Post Ad

Mass exposure, increase customer interaction rate



  • Facebook Lead Ad

Identify high-quality potential customers and actively promote business growth



  • Google Keywords Ad

find precise users in a short time.