A question that often pops up any time a business owner reads about the latest digital marketing tactic is, “How can this make me money?” Right now, the hottest trend is live video: the act of broadcasting in real-time through the internet via various platforms like Facebook Live, Periscope, Instagram Live and many more. If […]
Video marketing has exploded in popularity in recent years, and should be part of every effective marketing strategy. Live videos on social media channels like Facebook and Instagram have a way of capturing attention like no other. The live element of the video creates an urgency and importance that’s hard to ignore. People watch live […]
Social media management is fast becoming a staple of business marketing for organizations of all sizes. In a recent survey, 52% of social media managers said social media positively influences revenue and sales. Therefore, fostering an ongoing conversation with your audience is important. Maintaining consistent branding and a regular posting schedule can be a challenge […]