Category: google

Win leads with Google Ads Beta ad extension-iStarto
02Dec, 2020

Win leads with Google Ads Beta ad extension

Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works The lead extensions look […]

How COVID-19 Affects Google Search & PPC Campaign

The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people search during this crisis. COVID-19 related searches surge on Google As […]

Google Ads Account Organization-istarto
04Feb, 2020

Google Ads Account Organization

Google Ads is organized into three layers: account, campaigns, and ad groups. 1. Google Ads account is associated with a unique email address, password, and billing information. 2. Google Ads campaigns have their own budget and settings that determine where your ads appear. 3. Google Ads ad groups contain a set of similar ads and keywords. Notes For video […]

Common Sizes for Google Display Ads-istarto
04Feb, 2020

Common Sizes for Google Display Ads

Google Display Network contains more than 2 million websites, videos, and apps, and plays host to a huge variety of ad formats and sizes. Responsive display ads Responsive display ads are the default ad type for the Display Network. They automatically adjust their size, appearance, and format to fit just about any available ad space. […]

What Is Google Display Network-istarto
04Feb, 2020

What Is Google Display Network

Google Display Network: Definition A group of more than 2 million websites, videos, and apps where your ads can appear. Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “”), to particular audiences (like “young […]

Social Media Image Sizes 2020-istarto
03Feb, 2020

Social Media Image Sizes 2020

Here are dimensions to create the best, high quality engaging visual elements on your social media page, including Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube. Facebook Image Sizes Image Sizes and Dimensions Cover image: 820 x 312 px | maximum 100 KB Profile image: minimum 180 x 180 px Shared image: 1200 x 630 px Highlighted image: 1200 x […]

The organizer of TCT Asia 2020 chose iStarto as its digital advertising service provider once again-iStarto
19Dec, 2019

The organizer of TCT Asia 2020 chose iStarto as its digital advertising service provider once again

The organizer of TCT Asia 2020, Asia 3D Printing and Additive Manufacturing Exhibition chose iStarto as its global and domestic digital advertising service provider once again. iStarto had provided the service to TCT Asia for 4 years since the entry of TCT Asia in China. iStarto provides full supporting and consulting services for the exhibition […]

Google Webmaster Tools-iStarto
16Dec, 2019

What is Google Webmaster Tools?

Google Webmaster Tools is a free service that helps you evaluate and maintain your website’s performance in search results. Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conrduit of information from the largest search engine in the world to you, offering insights into how it sees […]