WeChat Mini Apps-iStarto Wechat mini programs servicer
17Mar, 2021

WeChat Mini Apps

What are WeChat Mini Programs? Mini Programs are “mini-applications” built within the WeChat platform. WeChat allows 3rd party companies to develop Mini Programs providing advanced features to users that can run within the APP. The technology support the objective of WeChat to provide its users with all-in-one experience. By opening their platform, a rich ecosystem […]

Win leads with Google Ads Beta ad extension-iStarto
02Dec, 2020

Win leads with Google Ads Beta ad extension

Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works The lead extensions look […]

Expo 2020 to challenge visitors’ world view-istarto
10Jun, 2020

Expo 2020 to challenge visitors’ world view

Independent fact tank Gapminder Foundation and Expo 2020 set to challenge Expo visitors’ world view. Forget the well-worn claim that “ignorance is bliss”: understanding based on accurate data is the real key to progress and happiness. To that end, Expo 2020 has teamed up with the statistics resource Gapminder Foundation to challenge Expo visitors’ comprehension […]

How COVID-19 Affects Google Search & PPC Campaign

The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people search during this crisis. COVID-19 related searches surge on Google As […]

WeChat Moment Ads Launch First Comment Function for Advertisers

In order to help brands better interact with users intimately, WeChat Moment Ads launched the first comment function to the brand owner(advertiser) at the end of 2019. When the target audience sees the WeChat Moment Ads, they can see the first comment posted by the brand, so that the brand can begin to establish a […]

Google Ads Account Organization-istarto
04Feb, 2020

Google Ads Account Organization

Google Ads is organized into three layers: account, campaigns, and ad groups. 1. Google Ads account is associated with a unique email address, password, and billing information. 2. Google Ads campaigns have their own budget and settings that determine where your ads appear. 3. Google Ads ad groups contain a set of similar ads and keywords. Notes For video […]

Common Sizes for Google Display Ads-istarto
04Feb, 2020

Common Sizes for Google Display Ads

Google Display Network contains more than 2 million websites, videos, and apps, and plays host to a huge variety of ad formats and sizes. Responsive display ads Responsive display ads are the default ad type for the Display Network. They automatically adjust their size, appearance, and format to fit just about any available ad space. […]

What Is Google Display Network-istarto
04Feb, 2020

What Is Google Display Network

Google Display Network: Definition A group of more than 2 million websites, videos, and apps where your ads can appear. Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young […]

Social Media Image Sizes 2020-istarto
03Feb, 2020

Social Media Image Sizes 2020

Here are dimensions to create the best, high quality engaging visual elements on your social media page, including Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube. Facebook Image Sizes Image Sizes and Dimensions Cover image: 820 x 312 px | maximum 100 KB Profile image: minimum 180 x 180 px Shared image: 1200 x 630 px Highlighted image: 1200 x […]