Register a WeChat Official Account as a Mainland China entity-istarto China
31Jul, 2019

Register a WeChat Official Account as a Mainland China entity

To register as a Chinese organization, you will need a Chinese business license with relevant documentation, as well as a Chinese citizen to register as the account administrator. To be clear, a China WFOE (Wholly Foreign-Owned Enterprise) is a Chinese company and can directly register WeChat Official Accounts. To begin, head to the WeChat Official Accounts […]

Register a WeChat Official Account as a Non-China entity-istarto china
31Jul, 2019

Register a WeChat Official Account as a Non-China entity

Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. That’s progress for Wechat in order to expand its international business map.  If you are non-China entity, you can register Wechat Account. Here I call it as Overseas China Service Accounts (海外特殊认证的国内服务号) that still have many limitations compared to accounts registered to […]

9 Steps to Open a Baidu PPC Account-iStarto
21Jul, 2019

9 Steps to Open a Baidu PPC Account

Opening a Baidu PPC account is much more steps compared with opening a Google Ad account. As a Baidu Advertising Agency, we often receive many inquiries from global companies that is new comer to China market. Most of them are confused about Baidu Account Application processing. Nowadays, the Chinese government announced increased regulation for online […]

iStarto-5 Tips for Successful Baidu SEM Ads in China
02Jul, 2019

5 Tips for Successful Baidu SEM Ads in China

In principle, paid search ads on Baidu work just like Google Ad. You bid on keywords, displaying ad and baidu feed ad by bidding at pay per click, but it is really different. Here iStarto Baidu Ad team list 5 tips for successful Baidu SEM ad in China as top China digital advertising agency. 1. […]

10 Ad Features of Baidu-iStarto
27Jun, 2019

10 Ad Features of Baidu

While Google is the biggest search engine in North America, Baidu is the biggest search engine in China with 76% of the local search market. There are key differences between the two search engine giants. These differences affect how you advertise on the unique platforms. Here, we discuss 10 ad features of Baidu to help […]

How To Optimize Mobile Commerce For Increased User Experience-iStarto
16Mar, 2017

How To Optimize Mobile Commerce For Increased User Experience

If you thought mobile commerce is just a passing fad that will soon be forgotten, then you’re missing out on so many levels. As of 2018, there were some 230 million smartphones in the U.S., among 327.2 million people. It will be highly unlikely to not bump into every second person you see around your […]

5 Great Ways to Use Facebook Live to Market Your Small Business-iStarto
12Mar, 2017

5 Great Ways to Use Facebook Live to Market Your Small Business

Video marketing has exploded in popularity in recent years, and should be part of every effective marketing strategy. Live videos on social media channels like Facebook and Instagram have a way of capturing attention like no other. The live element of the video creates an urgency and importance that’s hard to ignore. People watch live […]

The Busy Entrepreneur's Checklist to Social Media Marketing-iStarto
09Mar, 2017

The Busy Entrepreneur’s Checklist to Social Media Marketing

Social media management is fast becoming a staple of business marketing for organizations of all sizes. In a recent survey, 52% of social media managers said social media positively influences revenue and sales. Therefore, fostering an ongoing conversation with your audience is important. Maintaining consistent branding and a regular posting schedule can be a challenge […]