About Sartorius Established in 1870, with its headquarters in Goettingen, Germany, Sartorius is one of the world’s leading providers of laboratory products, process technologies equipment and industrial weighing technologies. Sartorius’s key customers are from the biotech, Pharma and food industries, as well as from public research institutes and laboratories. Sartorius operates its own production facilities […]
Userbase, Downloads, and Growth Within TikTok’s first year, it reportedly reached 500 million monthly active users. Wondering if this was just a fluke or a viral trend that will simmer down? Think again. According to TikTok and its company heads, the audience might be larger and more promising than we think. According to a leaked advertising […]
As Alibaba Singles’Day comes to a close, the tally is in, and 2019 generated US$38.4 billion (RMB 268.4 billion) of gross merchandise volume (GMV), reportsAlibaba. The sales marks an increase of 26% compared to 2018. This year’s Singles’ Day featured 200,000 participating brands, one million new product launches, and 1.3 billion delivery orders. The top five international countries selling to […]
What Is a WeChat Store? Foreigners tend to think of WeChat a messaging app and compare it to WhatsApp, but it has so much more to offer. WeChat’s most popular features include, of course, the communication function, but also games, and scanning QR codes. Moreover, let’s not ignored, the payment system. With WeChat Pay users […]
In an increasingly competitive e-commerce market, brands and retailers have to come up with creative ways to attract new customers and at the same time keep old customers informed of the brands’ new releases and offers. Many foreign brands are planning to start an online business in China. And here comes in the questions： what is […]
To register as a Chinese organization, you will need a Chinese business license with relevant documentation, as well as a Chinese citizen to register as the account administrator. To be clear, a China WFOE (Wholly Foreign-Owned Enterprise) is a Chinese company and can directly register WeChat Official Accounts. To begin, head to the WeChat Official Accounts […]
Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. That’s progress for Wechat in order to expand its international business map. If you are non-China entity, you can register Wechat Account. Here I call it as Overseas China Service Accounts (海外特殊认证的国内服务号) that still have many limitations compared to accounts registered to […]
Opening a Baidu PPC account is much more steps compared with opening a Google Ad account. As a Baidu Advertising Agency, we often receive many inquiries from global companies that is new comer to China market. Most of them are confused about Baidu Account Application processing. Nowadays, the Chinese government announced increased regulation for online […]
In principle, paid search ads on Baidu work just like Google Ad. You bid on keywords, displaying ad and baidu feed ad by bidding at pay per click, but it is really different. Here iStarto Baidu Ad team list 5 tips for successful Baidu SEM ad in China as top China digital advertising agency. 1. […]
While Google is the biggest search engine in North America, Baidu is the biggest search engine in China with 76% of the local search market. There are key differences between the two search engine giants. These differences affect how you advertise on the unique platforms. Here, we discuss 10 ad features of Baidu to help […]