While Google is the biggest search engine in North America, Baidu is the biggest search engine in China with 76% of the local search market. There are key differences between the two search engine giants. These differences affect how you advertise on the unique platforms. Here, we discuss 10 ad features of Baidu to help […]
Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China. After all, it’s just another messaging app, right? Wrong. WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it […]