Google Ads Account Organization

Google Ads Account Organization-istarto
04Feb, 2020

Google Ads is organized into three layers: account, campaigns, and ad groups.

1. Google Ads account is associated with a unique email address, password, and billing information.

2. Google Ads campaigns have their own budget and settings that determine where your ads appear.

3. Google Ads ad groups contain a set of similar ads and keywords.


  • For video campaigns, an ad group contains video ads with common targeting criteria and bids.
  • An ad group can have video ads with only the same format. To run TrueView in-stream and in-display video ads, you need to create two different ad groups.
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