What are WeChat Mini Programs? Mini Programs are “mini-applications” built within the WeChat platform. WeChat allows 3rd party companies to develop Mini Programs providing advanced features to users that can run within the APP. The technology support the objective of WeChat to provide its users with all-in-one experience. By opening their platform, a rich ecosystem […]
In order to help brands better interact with users intimately, WeChat Moment Ads launched the first comment function to the brand owner(advertiser) at the end of 2019. When the target audience sees the WeChat Moment Ads, they can see the first comment posted by the brand, so that the brand can begin to establish a […]
What Is a WeChat Store? Foreigners tend to think of WeChat a messaging app and compare it to WhatsApp, but it has so much more to offer. WeChat’s most popular features include, of course, the communication function, but also games, and scanning QR codes. Moreover, let’s not ignored, the payment system. With WeChat Pay users […]
In an increasingly competitive e-commerce market, brands and retailers have to come up with creative ways to attract new customers and at the same time keep old customers informed of the brands’ new releases and offers. Many foreign brands are planning to start an online business in China. And here comes in the questions： what is […]
To register as a Chinese organization, you will need a Chinese business license with relevant documentation, as well as a Chinese citizen to register as the account administrator. To be clear, a China WFOE (Wholly Foreign-Owned Enterprise) is a Chinese company and can directly register WeChat Official Accounts. To begin, head to the WeChat Official Accounts […]
Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. That’s progress for Wechat in order to expand its international business map. If you are non-China entity, you can register Wechat Account. Here I call it as Overseas China Service Accounts (海外特殊认证的国内服务号) that still have many limitations compared to accounts registered to […]
Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China. After all, it’s just another messaging app, right? Wrong. WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it […]
Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and […]
This is the guide for you if you’re interested in the Chinese market & a WeChat Business Account. Companies all over are interested in creating a presence in China. One of the best ways of doing this is by using WeChat Official Account for Business. This guide is going to be a little more intricate […]