What Is a WeChat Store? Foreigners tend to think of WeChat a messaging app and compare it to WhatsApp, but it has so much more to offer. WeChat’s most popular features include, of course, the communication function, but also games, and scanning QR codes. Moreover, let’s not ignored, the payment system. With WeChat Pay users […]
In an increasingly competitive e-commerce market, brands and retailers have to come up with creative ways to attract new customers and at the same time keep old customers informed of the brands’ new releases and offers. Many foreign brands are planning to start an online business in China. And here comes in the questions： what is […]
To register as a Chinese organization, you will need a Chinese business license with relevant documentation, as well as a Chinese citizen to register as the account administrator. To be clear, a China WFOE (Wholly Foreign-Owned Enterprise) is a Chinese company and can directly register WeChat Official Accounts. To begin, head to the WeChat Official Accounts […]
Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. That’s progress for Wechat in order to expand its international business map. If you are non-China entity, you can register Wechat Account. Here I call it as Overseas China Service Accounts (海外特殊认证的国内服务号) that still have many limitations compared to accounts registered to […]
Opening a Baidu PPC account is much more steps compared with opening a Google Ad account. As a Baidu Advertising Agency, we often receive many inquiries from global companies that is new comer to China market. Most of them are confused about Baidu Account Application processing. Nowadays, the Chinese government announced increased regulation for online […]
In principle, paid search ads on Baidu work just like Google Ad. You bid on keywords, displaying ad and baidu feed ad by bidding at pay per click, but it is really different. Here iStarto Baidu Ad team list 5 tips for successful Baidu SEM ad in China as top China digital advertising agency. 1. […]
While Google is the biggest search engine in North America, Baidu is the biggest search engine in China with 76% of the local search market. There are key differences between the two search engine giants. These differences affect how you advertise on the unique platforms. Here, we discuss 10 ad features of Baidu to help […]
Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China. After all, it’s just another messaging app, right? Wrong. WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it […]